AppFolio / UI Design
Creative Direction
Digital Design

AppFolio / UI Design


AppFolio / UI Design



Scope of Work

UI Design / Kit of Parts


Santa Barbara

A critical aspect of creating impactful collateral involves the skill of simplifying complex information systems into clear and understandable visuals. What follows is a glimpse into the comprehensive UI system embedded in the AppFolio brand.

This system has been thoughtfully crafted by the AppFolio Creative Studio team to effectively convey the AppFolio Investment Manager's value and user-friendliness to potential customers. Our approach revolves around the use of simple shapes and color schemes to establish a visual link to the product's core features. These abstract UI images are consistently integrated across the entire spectrum of AppFolio collateral, spanning sales presentations, web pages, videos, marketing materials, and advertising campaigns.

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